TITLE

Poland Spring

AUTHOR(S)
Hartnett, Michael
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the success of marketing executive Jeff Caso at Poland Spring Corp. How Poland Spring has led market share for three years under Caso; Sales figures for 1999; How he markets Poland Spring products with packaging, labeling, and in-store promotions.
ACCESSION #
3250399

 

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