Goetzl, David
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps29
Trade Publication
Discusses the success of Joseph Papa, who was in charge of marketing the arthritis drug Celebrex, which surpassed Viagra as the most successful drug launch in history. How Papa led Searle's marketing operation; Success of Celebrex despite competition from other drug brands; Papa's cultivation of physician loyalty.


Related Articles

  • Celebrex unbranded spots begin. Dickinson, James G. // Medical Marketing & Media;Jul99, Vol. 34 Issue 7, p34 

    Reports that Searle & Co. has launched a direct-to-consumer advertising campaign for its drug, Celebrex on May 1999.

  • Searle's Covera radio ad said `misleading'. Dickinson, James G. // Medical Marketing & Media;Jan1998, Vol. 33 Issue 1, p32 

    Reports that the US Center for Death Education and Research's Division of Drug Marketing and Advertising is demanding that Searle re-broadcast a corrected radio advertising campaign for Covera (verapamil HCl) in Puerto Rico after the initial campaign was determined to be misleading by the Food...

  • Research & Markets: 'Systemic Juvenile Idiopathic Arthritis (SJIA): Pipeline Review, Q2 2011' - Latest news and deals relating to the products.  // Biomedical Market Newsletter;8/12/2011, Vol. 21, p266 

    The article focuses on the report titled "Systemic Juvenile Idiopathic Arthritis (SJIA) - Pipeline Review, Q2 2011," by Global Markets Direct, and was published by Research & Markets Ltd. The report covers the development in the treatment of SJIA and the key players involved in the therapeutic...

  • Perrigo Welcomes New President, CEO. Emrich, Anne Bond // Grand Rapids Business Journal;10/16/2006, Vol. 24 Issue 42, p3 

    The article reports on the appointment of Joseph C. Papa as president and CEO of Perrigo Co. It says that Papa has 30 years of experience in generic and brand pharmaceutical industry. He stated that he will visit manufacturing facilities and meet customers and suppliers of Perrigo during his...

  • PEOPLE. Lee, Samantha // Orange County Business Journal;11/26/2001, Vol. 24 Issue 48, p59 

    Reports the selection of several executives in California. Appointment of Donna Tschantz as director of marketing of TYR Sports Inc.; Designation of Joseph Papa as chief operating officer of Watson Pharmaceuticals Inc.; Promotion of Stacy Branchaud to director of human resources at Granite Homes.

  • Jarick leaving searle to start her own line.  // WWD: Women's Wear Daily;8/4/1999, Vol. 178 Issue 24, p13 

    Announces the resignation of Heike Jarick as designer for Searle, to launch her own collection.

  • DUPONT PHARMA NAMES PHARMACIA EXECUTIVES AS PRESIDENT AND COO . Westervelt, Robert // Chemical Week;2/7/2001, Vol. 163 Issue 6, p11 

    Reports the appointment of Joseph C. Papa as president and chief operations officer of DuPont Pharmaceuticals. Job responsibility; Career background.

  • Celebrex, manufactured only in Puerto Rico by Searle, reaches $3 billion in sales. Rosa, Taina // Caribbean Business;3/22/2001, Vol. 29 Issue 12, p34 

    Reveals sales figures for Celebrex, Searle & Co.'s best-selling medication for arthritis. Manufacture of the drug in Puerto Rico; Alleviation of pain caused by the disease; Number people in the United States afflicted with it.

  • Searle plots a dual marketing strategy for NutraSweet brand. Higgins, Kevin // Marketing News;8/3/1984, Vol. 18 Issue 16, p1 

    The article reports on the marketing strategies adopted to promote the NutraSweet brand in the U.S. market in 1984. Aspartame, a nutrient sweetener was discovered by Searle & Co. chemists in 1965 and approved by the Food and Drug Administration in 1981. Searle sells this to manufacturers and...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics