TITLE

Anna Kournikova

AUTHOR(S)
Petrecca, Laura
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how Phil de Picciotto of Octagon has marketed tennis player Anna Kournikova. His global approach; Endorsement deals he has arranged; Stress of his approach on long-term goals; Other areas in which Octagon and de Picciotto have assisted Kournikova.
ACCESSION #
3250397

 

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