Anna Kournikova

Petrecca, Laura
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps28
Trade Publication
Discusses how Phil de Picciotto of Octagon has marketed tennis player Anna Kournikova. His global approach; Endorsement deals he has arranged; Stress of his approach on long-term goals; Other areas in which Octagon and de Picciotto have assisted Kournikova.


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