TITLE

Soaps

AUTHOR(S)
Brookman, Faye
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses marketing techniques for Soaps, a brand of shoe on which the wearer can slide down stairway handrails. Impact of Artemis Innovations president Jerry Gross, who handles marketing for the footwear; How the marketers travel to sites where the target audience congregates; Plans for expansion and 1999 sales of the footwear.
ACCESSION #
3250396

 

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