'Total Request Live'

Calvacca, Lorraine
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps28
Trade Publication
Discusses how Brian Graden markets the MTV program `Total Request Live.' Importance of instant gratification to today's kids and how he leverages it; Number of daily viewers; How the show uses interactivity to connect with viewers; Impact of the program on album sales.


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