TITLE

'Total Request Live'

AUTHOR(S)
Calvacca, Lorraine
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how Brian Graden markets the MTV program `Total Request Live.' Importance of instant gratification to today's kids and how he leverages it; Number of daily viewers; How the show uses interactivity to connect with viewers; Impact of the program on album sales.
ACCESSION #
3250395

 

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