'La Opinion'

Fitzgerald, Kate
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps28
Trade Publication
Reports the impact that Miguel Pereira had on sales of the Spanish-language newspaper `La Opinion' in the United States. Sales increase of the paper under his promotions; Success of a promotion in which the paper was inserted into the `Los Angeles Times'; How he targets a bilingual market.


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