TITLE

'La Opinion'

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the impact that Miguel Pereira had on sales of the Spanish-language newspaper `La Opinion' in the United States. Sales increase of the paper under his promotions; Success of a promotion in which the paper was inserted into the `Los Angeles Times'; How he targets a bilingual market.
ACCESSION #
3250393

 

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