Cleland, Kim
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps27
Trade Publication
Discusses HotJobs.com founder Richard Johnson. How he developed the online job search engine; Impact of a commercial televised during the 1999 Super Bowl; His use of outdoor advertising on a Nasdaq billboard; Increase of competition in the online job search field, and his intent to refocus.


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