TITLE

Dryel

AUTHOR(S)
Neff, Jack
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the impact of Procter & Gamble brand manager Noel Geoffrey on the marketing campaign of Dryel home dry-cleaning kits. Her development of marketing alliances with other brands to position Dryel; Prediction of sales of Dryel; Consumer reaction to the product.
ACCESSION #
3250390

 

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