TITLE

Zappy

AUTHOR(S)
Podmolik, Mary Ellen
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses Gary Starr's marketing efforts for his line of electric scooters and bicycles. Why people are buying his Zappy scooter; Sales estimates for 2000; His Licensing deals with Lucas Licensing and Smith & Wesson Corp.
ACCESSION #
3250389

 

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