TITLE

The Big New Yorker

AUTHOR(S)
MacArthur, Kate
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing techniques used by Randy Gier for the The Big New Yorker pizza from Pizza Hut. How he came up with the idea while playing a round of golf; Advertisement campaigns featuring such prominent New York City residents as Spike Lee, Fran Drescher and Donald Trump; Slogans utilized by Pizza Hut.
ACCESSION #
3250385

 

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