TITLE

Playtex tampons

AUTHOR(S)
Neff, Jack
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing strategy implemented by Playtex Feminine Products. Techniques utilized by Chris Kurjanowicz; Focus solely on marketing tampons, when all other companies push both tampons and sanitary pads; Commercial work done by Grey Advertising in New York City to persuade younger teenagers to switch to tampons early.
ACCESSION #
3250383

 

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