TITLE

Right Start

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing campaign of Gerald Mitchell for the Right Start Company. How the merchandising of baby toys and accessories has been improved by Mitchell; Expansion of Right Start; Historical information of the company and the spot in the retail market.
ACCESSION #
3250381

 

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