TITLE

Cracker Jack

AUTHOR(S)
Hartnett, Michael
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes the marketing techniques displayed by Chris Neugent for the Cracker Jack Company. Troubles experienced by Cracker Jacks before Neugent stepped in to assist in the resuscitation; Reconnection of the brand with children; Promotional campaigns featuring baseball and fun for kids.
ACCESSION #
3250380

 

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