TITLE

Jose Cuervo

AUTHOR(S)
Chura, Hillary
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing efforts of Alan Weber for the Jose Cuervo Co. Efforts to challenge other United States-based alcohol companies for sales; Report of how tequila sales have grown in 2000; How Jose Cuervo ranks among the US's distilled spirits, like Jim Beam bourbon and Seagram's gin.
ACCESSION #
3250379

 

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