Jose Cuervo

Chura, Hillary
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps22
Trade Publication
Focuses on the marketing efforts of Alan Weber for the Jose Cuervo Co. Efforts to challenge other United States-based alcohol companies for sales; Report of how tequila sales have grown in 2000; How Jose Cuervo ranks among the US's distilled spirits, like Jim Beam bourbon and Seagram's gin.


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