TITLE

LastMinuteTravel.com

AUTHOR(S)
Salomon, Alan
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the marketing strategies of Jack Arogeti for LastMinuteTravel.com, a web site that is directed at 'the sudden traveler.' What the company promotes and why Arogeti decided to join the efforts; Highlights from his career, including a stint at McCann-Erickson Worldwide in Atlanta, Georgia; Attention received following a commercial during the 2000 National Football League Super Bowl.
ACCESSION #
3250378

 

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