TITLE

'The Sixth Sense'

AUTHOR(S)
Friedman, Wayne
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Introduces Chris Pula, chosen as one of the best minds in marketing by 'Advertising Age' magazine. His employment at Walt Disney Pictures; His role in the decision to use the line, 'I see dead people,' in advertisements for the motion picture 'The Sixth Sense.'
ACCESSION #
3250371

 

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