Sonic Drive-In

MacArthur, Kate
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps20
Trade Publication
Introduces Pattye Moore, chosen as one of the best minds in marketing by 'Advertising Age' magazine. Her position as executive vice president at Sonic Corp.; Marketing campaign which she oversaw for the Sonic Drive-In restaurant chain by Barkley Evergreen & Partners.


Related Articles

  • Humor in the Morning. Baar, Aaron // Adweek Southeast Edition;3/4/2002, Vol. 23 Issue 10, p8 

    Reports on the advertising campaign created by Barkley Evergreen & Partners Inc. for Sonic Drive-Ins. Agency's approach to urge customers to try Sonic Drive-Ins' meal offering; Features of the television advertisement; Sonic's spending on advertising in the first 11 months of 2001.

  • BE&P Gets Real With New Sonic Campaign. Baar, Aaron // Adweek Midwest Edition;3/4/2002, Vol. 43 Issue 10, p5 

    Reports on the television advertising campaign launched by Barkley Evergreen & Partners for Tulsa, Oklahoma-based fast-food company Sonic Drive-In. Promotion of Sonic Drive-In's breakfast offerings; Features advertisement; Location of the shooting for the advertisements.

  • Sonic: Time Is Right to Raise Prices.  // Restaurant Business;4/15/2004, Vol. 103 Issue 7, p20 

    The Sonic drive-in chain has raised its prices by 1% to 1.5% to take advantage of what executives described as a continuing effort by burger-chain competitors to offer better, more expensive selections. "We continue to see a move by our competitors toward a greater focus on quality and...

  • NEWS DIGESTS.  // Nation's Restaurant News;11/15/2004, Vol. 38 Issue 46, p16 

    Presents news briefs related to restaurant employees in the U.S., as of November 15, 2004. Sexual harassment case filed against Hooters Management Inc. by a former waitress at a Hooters restaurant in Chicago, Illinois; Award won by employees at a Sonic Drive-In in Crossville, Tennessee, for...

  • Sonic Drive-In to roll into Inland Northwest. Parish, Linn // Journal of Business (10756124);12/8/2005, Vol. 20 Issue 25, pA3 

    The article reports that a Spokane franchise of Sonic Drive-In, a 3,000-restaurant chain, plans to develop its first outlet by year 2006 in Spokane, Washington. This drive-in will have to serve hamburgers, chicken and other fast-food fare as well as dessert drinks. The Clarus Group LLC...

  • REGIONAL roundup. Allen, Mike; Lewis, Connie; Graves, Brad; Chambers, Heather; Randolph, Ned // San Diego Business Journal;3/23/2009, Vol. 30 Issue 12, p12 

    The article offers news briefs in California. Sonic Drive-In Restaurants Inc. will open an eatery at the corner of Mission Gorge Road and Magnolia Avenue on March 28, 2009 in Santee. La Mesa Chamber of Commerce Inc. will host a mixer at Viejas Casino on March 25. Moreover, Chula Vista Mayor...

  • A conversation with Jim Cravens. Davis, Yvette // Wenatchee Business Journal;Sep2008, Vol. 22 Issue 9, p8 

    An interview with Jim Cravens, director of operations for PacNW Drive-ins franchise of Sonic Drive-In Restaurants Inc. in Wenatchee, Washington is presented. When asked when did he start in the fast food industry, he refers that he owned two McDonald's franchises in Minnesota in 1960s-1970s....

  • $35 mil Sonic ads tout 'America's drive-in'. Kramer, Louise // Advertising Age;4/26/1999, Vol. 70 Issue 18, p26 

    This article states that Sonic Corporation's advertising campaign set to launch in May 199 will introduce a pitchwoman named Katie the carhop and will feature a new tagline for the restaurant chain. The campaign, from Barkley Evergreen & Partners, Kansas City, Missouri, will air on spot TV in...

  • A thirst for sales. SCARPA, JAMES // Nation's Restaurant News;8/22/2011, Vol. 45 Issue 17, p1 

    The article focuses on the promotion of alcoholic beverages by fast-food chains, as Sonic Drive-In Restaurants Inc. planned to start selling beer and wine at its unit in Florida. It states that various fast-food chain providers seek to accommodate both ingesting a fast-food meal and relaxing...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics