TITLE

PowerBar

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Introduces Brian Maxwell, chosen as one of the best minds in marketing by 'Advertising Age' magazine. His former position as vice president-CEO of PowerBar; Details of the 'Don't bonk' PowerBar marketing campaign handled by Wieden & Kennedy.
ACCESSION #
3250368

 

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