TITLE

Mountain Dew

AUTHOR(S)
MacArthur, Kate
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Introduces Dawn Hudson, chosen as one of the best minds in marketing by 'Advertising Age' magazine. Her position as senior vice-president of strategy and marketing for Pepsi-Cola North America; Marketing efforts she has organized for the Mountain Dew soda brand.
ACCESSION #
3250266

 

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