TITLE

Mr. Peanut

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Introduces Peter Reiner, chosen as one of the best minds in marketing by 'Advertising Age' magazine. His position as senior director of marketing for the Planters division of Nabisco Foods; His building of the Planters brand with the Mr. Peanut icon.
ACCESSION #
3250265

 

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