Mr. Peanut

Thompson, Stephanie
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps18
Trade Publication
Introduces Peter Reiner, chosen as one of the best minds in marketing by 'Advertising Age' magazine. His position as senior director of marketing for the Planters division of Nabisco Foods; His building of the Planters brand with the Mr. Peanut icon.


Related Articles

  • TWICE PEOPLE.  // TWICE: This Week in Consumer Electronics;8/4/2008, Vol. 23 Issue 16, p12 

    The article announces the appointments of Peter Reiner as marketing and strategy senior vice president for LG Electronics North America, Eric Graul as manufacturing vice president for Wisdom Audio, and Jeff Kussard as strategic development executive for Capitol Sales Company.

  • Go-Gurt. Thompson, Stephanie // Advertising Age;6/26/2000, Vol. 71 Issue 27, ps30 

    Reports the success of General Mills' Ian Friendly in promoting the company's Yoplait Go-Gurt. Rapidity with which the drinkable yogurt has succeeded with children; Packaging and marketing appeal to kids; Details of the marketing campaign, which was co-developed by Saatchi & Saatchi.

  • Uncle Ben's. Pollack, Judann // Advertising Age;6/28/1999, Vol. 70 Issue 27, ps26 

    Profiles Simon Turner, marketing director at the Mars Inc. unit of Uncle Ben's rice products. New products such as Uncle Ben's Rice Bowls; Advertising from D'Arcy Masius Benton & Bowles agency.

  • In the news:. Fielding, Michael // Marketing News;6/1/2006, Vol. 40 Issue 10, p3 

    The article presents news briefs concerning marketing in the U.S. as of June 2006. The state of Virginia is promoting its Virginia peanut. The Food Marketing Institute announces that its 2007 expo would be its last to be held in Chicago, Illinois. TiVo Inc. launched a service that offers...

  • Local Flavor: Church Peanuts. Daniel, Diane // Southern Living;Jun2011, Vol. 46 Issue 6, pCAL8 

    The article discusses fried peanuts, a snack food made by male volunteer cooks who are members of United Methodist churches in North Carolina and sold as a fundraising measure. The origination of the use of the food for fundraising in 1955 by a church in Rocky Mount, North Carolina is...

  • To the extreme.  // Food Manufacture;Mar2004, Vol. 79 Issue 3, p16 

    Reports on the introduction by Great Britain-based Premier Foods of two extensions to its Sun Pat peanut butter brand. Super Smooth variant with improved creamy texture; Extra Crunchy containing more nut pieces than any other brand; Development of chocolate chip variety to appeal to children.

  • Birds Eye's UK marketing boss on why doing good is good for business. Joy, Samuel // Marketing Week (Online Edition);4/20/2015, p1 

    An interview with international frozen foods brand Birds Eye's Great Britain marketing director is presented. It discusser the role of the brand in managing and preventing food waste along with nongovernmental organizations (NGOs) and Waste Resources Action Programme (WARP). It informs about the...

  • Successful Techniques of Food Public Relations. Levy, Ronald N. // Public Relations Quarterly;Spring91, Vol. 36 Issue 1, p36 

    The article elaborates on several successful techniques of food public relations. Because America's 11,000 newspapers are supported almost entirely by local advertising-especially super-market advertising---newspapers are delighted at opportunities to praise the community's retailers....

  • Den Handel für Konzepte begeistern. Vanderhuck, Rudolf W. // Lebensmittel Zeitung;5/3/2013, Issue 18, p43 

    No abstract available.


Other Topics