TITLE

Absolut

AUTHOR(S)
Chura, Hillary
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Introduces Carl Horton, chosen as one of the best minds in marketing by 'Advertising Age' magazine. His position as vice president of marketing at Seagram's Spirits & Wine Group; Marketing efforts which he has organized for the Absolut vodka brand.
ACCESSION #
3250245

 

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