TITLE

Chipotle Mexican Grill

AUTHOR(S)
MacArthur, Kate
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Introduces Dan Fogarty, chosen as one of the best minds in marketing by 'Advertising Age' magazine. His position as director of marketing at McDonald's Corp.; How he has handled marketing for the Chipotle Mexican Grill.
ACCESSION #
3250243

 

Related Articles

  • WHAT NEW CMO HAS IN STORE FOR MCDONALD'S. York, Emily Bryson // Advertising Age;6/9/2008, Vol. 79 Issue 23, p12 

    An interview is presented with Neil Golden, Chief Marketing Officer for the fast food chain McDonald's. Golden describes the company's plan to introduce a line of specialty coffee beverages. He states that McDonald's marketing budget will grow from 2008-2013. Golden believes that the Big Mac...

  • WHAT'S ON MCDONALD'S OLYMPIC-MARKETING MENU. York, Emily Bryson // Advertising Age;3/3/2008, Vol. 79 Issue 9, p10 

    An interview is presented with Mary Dillon, head of marketing for McDonald's. Dillon states that McDonald's official sponsorship of the 2008 Olympic Games will be the focus of its largest marketing campaign in history. She believes that a private company has no infliuence on the policies of the...

  • Fast feeder's push just might make McJobs seem McCool.  // Advertising Age;5/28/2007, Vol. 78 Issue 22, p4 

    This article reports that fast food giant McDonald's wants to change the perception of working for them and has created a television commercial highlighting corporate-management careers. The term "McJob" has been in U.S. slang for 20 years and McDonald's want to change that negative connotation....

  • McDonald's shakes up top UK and Euro posts. Mason, Tania // Marketing (00253650);1/10/2002, p1 

    Reports the promotion of McDonald's employees in Europe.

  • Agencies in center of the plate for restaurant chains. Kramer, Louise // Advertising Age;10/20/1997, Vol. 68 Issue 42, ps4 

    Reports on the advertising agency campaigns for major fast food chains such as McDonald's and Wendy's. Facts about Brad Ball, Charlie Rath, James Watkins and David Novak who made `Advertising Age' magazine's 1997 list of the top marketing executives; Wendy's International commitment to its...

  • McDonald's hires Amazon vet as first global digital chief. Joseph, Sebastian // Marketing Week (Online Edition);10/4/2013, p11 

    The article announces the appointment of Atif Rafiq as chief digital officer at fast food chain McDonald's to expand the company's electronic commerce offering in 2013.

  • Cywinski Seen Taking McD's Job. Stanley, T.L.; Howard, Theresa // Brandweek;04/19/99, Vol. 40 Issue 16, p4 

    Reports that John Cywinski is expected to take a general management job at McDonald's. Tenure of John Cywinski in the Disney company; Speculation on his traditional marketing experience.

  • My Month: Alistair Macrow.  // Marketing (00253650);10/1/2013, p3 

    Vice-president, marketing, McDonald's, on how a consistent and intense focus on customer service can deliver strategic insights that benefit the whole business.

  • FRANCES ALLEN. Wasserman, Todd // MediaWeek;9/14/2009, Vol. 19 Issue 32, p24 

    The article focuses on Frances Allen, head of marketing for the fast food restaurant chain Dunkin' Donuts. Allen is named a winner of one of the publication's 2009 Marketers of the Year awards. She is cited for her work in helping create the company's brand image as a provider of coffee and...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics