TITLE

Blue

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Introduces John D. Hayes, chosen as one of the best minds in marketing by 'Advertising Age' magazine. His position as executive vice president of global advertising and brand management at American Express Co.; Multimedia campaign of the American Express Blue card which he handled.
ACCESSION #
3250240

 

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