TITLE

Creme Savers

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Introduces Reg Hamlett, chosen as one of the best minds in marketing by 'Advertising Age' magazine. His position as senior brand manager of new business and strategy for Lifesavers Co.; His marketing campaign for the Creme Savers line.
ACCESSION #
3250232

 

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