TITLE

Ameritrade

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Introduces Anne Nelson, chosen as one of the best minds in marketing by 'Advertising Age' magazine. Her position as vice president of marketing and communications for the discount broker Ameritrade Corp.; Details of the marketing campaign she organized.
ACCESSION #
3250205

 

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