TITLE

eHow

AUTHOR(S)
Cleland, Kim
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the success and marketing strategies of the Internet company, eHow. Role of Kristin Sager in the company's marketing; Advertising campaigns used by the company, including partner marketing; Relationships of the company with companies such as American Express Corp., Frito-Lay, and others.
ACCESSION #
3250201

 

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