TITLE

'Who Wants to Be a Millionaire'

AUTHOR(S)
Henderson, Shirley
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the success and marketing of the television program 'Who Wants to be a Millionaire?' Leadership of the marketing campaign by Alan Cohen; Success of the American Broadcasting Company (ABC), due to the success of the television program; Marketing strategies for the program and the network.
ACCESSION #
3250199

 

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics