TITLE

White Cloud

AUTHOR(S)
Neff, Jack
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the success of the Paper Partners' White Cloud bath tissue brand. Marketing efforts of Tony Gelbart; White Cloud as Wal-Mart's premium private-label bath tissue and diaper brand; Acquisition of White cloud from Proctor & Gamble Co.; Advertising of the brand.
ACCESSION #
3250192

 

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