TITLE

DeBeers

AUTHOR(S)
Zipkin, Amy
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the success of DeBeers Consolidated Mines North America. Target audiences for the sale of diamonds; Work of Richard Lennox in the role of promoting the sale of diamonds; Use of 'A diamond is forever' as an advertising slogan.
ACCESSION #
3250190

 

Related Articles

  • Grudge match: diamonds vs. gold.  // Advertising Age International;Mar2000, p17 

    Describes an advertising campaign created by TMI for De Beers diamonds targeted at consumers in Arab Gulf countries. Campaign's aim to shatter the perception that diamonds are too costly.

  • De Beers' brand a gem of an idea.  // Marketing Week;7/16/1998, Vol. 21 Issue 20, p3 

    Focuses on the strategy used by De Beers company to market it's jewelry. Citing of De Beers' monopoly of the jewelry market; View that the company's marketing technique stretches over 50 years, prior to 1998; Reference to the company's classic advertising slogan, A Diamond is Forever; Details...

  • South Africa.  // Africa Report;Sep/Oct90, Vol. 35 Issue 4, p12 

    Reports that in late July, De Beers Centenary, the Swiss subsidiary of South Africa's diamond giant, De Beers Consolidated Mines Ltd., signed a five-year $5 billion exclusive contract with the Soviet Union. Huge stockpile of uncut diamonds; Glavalmazzoloto; Central Selling Organization (CSO)...

  • Diamonds is their luster fading? Jackson, James O.; Donnelly, Sally B. // Time International (South Pacific Edition);03/04/96, Issue 10, p56 

    Focuses on De Beers in South Africa, a firm which controls the supply and price of the world's diamonds, and Russia's breach of faith with the cartel. Details on the business operations at De Beers; What Russia did to breach the faith with the cartel; Percentage of the rough-diamond trade which...

  • Taking on Angola. Sergeant, Barry // Finance Week;7/12/2002, p15 

    Reports on the claims sought by De Beers over a loan made to the Angolan government as of July 2002. Details of the loan; Allegations of Angolan officials against De Beers; Effort of the company to settle the issue.

  • On the rocks. Newland, Francesca // Marketing Week;7/16/1998, Vol. 21 Issue 20, p34 

    Presents information on De Beers, a diamond company. Plans of the company to launch De Beers-branded diamonds; Percentage of diamonds which the company controls; Decrease in sales for uncut diamonds; Monopolistic behavior of the company; Estimated value of diamonds which the company soled in...

  • De Beers Introducing New Rough Diamond Sales Model.  // IDEX Magazine;Sep2014, Issue 293, p100 

    The article reports that De Beers has updated its model for allocating rough diamonds by Global Sightholder Sales for the contract period from March 2015 to March 2018.

  • Name That Stone.  // IDEX Magazine;Jun2014, Issue 290, p124 

    A quiz is presented concerning the name of a 21.25-carat diamond discovered near the Hopetown in Orange River, and was donated by jewelry company De Beers Consolidated Mines to the South African people in 1967.

  • Angola to grant De Beers new diamond exploration licence.  // African Business News;4/11/2014, p7 

    The article focuses on a report that Angola will approve a new concession to mining company De Beers to explore diamonds in the country in 2014.

Share

Other Topics