TITLE

I-Zone

AUTHOR(S)
Beardi, Cara
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the success of the I-Zone camera from Polaroid, based on the company's marketing. Work of Sandy Lawrence in marketing the camera to children; Use of film that can by made into stickers; Sales of the company.
ACCESSION #
3250189

 

Related Articles

  • Targeting teens pays off for Polaroid. Beardi, Cara // Advertising Age;3/6/2000, Vol. 71 Issue 10, p16 

    Focuses on efforts of Polaroid Corp. to reposition itself with two products aimed at the youth market. The I-Zone Instant Pocket Camera and JoyCam instant camera; Company sales figures; Departure from traditional marketing strategies in commercials and sponsorships, including the Britney...

  • Polaroid pops for first TV support for promo. Fahey, Alison // Advertising Age;3/4/1991, Vol. 62 Issue 10, p27 

    The article reports that Polaroid Corp. will launch a national advertising campaign on March 6, 1991 to introduce a price promotion for its OneStep Flash camera. The campaign includes network and cable TV, radio and print effort designed to boost the U.S. sales for instant cameras. BBDO...

  • Goodby's naked strategy for Polaroid. Cardona, Mercedes M. // Advertising Age;8/4/1997, Vol. 68 Issue 31, p38 

    This article reveals Goodby, Silverstein & Partners' strategy for its award-winning advertising campaign for Polaroid Corp. According to Jon Steel, Goodby's director of planning, the idea for one of the Polaroid advertisements originated from a focus group in which planners gave cameras to the...

  • Defying skeptical retailers, Polaroid's Captiva sells out. Khermouch, Gerry // Brandweek;1/31/94, Vol. 35 Issue 5, p28 

    Reports on Polaroid Captiva instant camera's marketing performance. Six month sales; Price; Advertising support; Models; Initial skepticisms.

  • Sinbad will tout Polaroid brand.  // Adweek Western Edition;3/27/95, Vol. 45 Issue 13, p9 

    Deals with the TV campaign for Polaroid's OneStep Talking camera featuring the actor comedian Sinbad as its spokesman.

  • High-resolution Digital Microscope Camera.  // Laboratory Equipment;Aug99, Vol. 36 Issue 4, p1 

    Features Polaroid Corp.'s Digital Microscope Camera Ie, a high resolution model for capturing digital images directly from microscope. Color output resolution; Increase preview rate in color or black and white; Mega pixel CCD sensor.

  • Single-use cameras snap the photo industry awake. Loro, Laura // Advertising Age;9/28/1994, Vol. 65 Issue 41, p28 

    Reports that the instant film marketer Polaroid has out-niched other marketers of single-use cameras with the Talking Sidekick in October 1994. User-friendliness of Sidekick among the 35mm disposables; Statistics on sales of cameras.

  • Polaroid's new Captiva camera makes less-than-captivating prints.  // Consumer Reports;Jun94, Vol. 59 Issue 6, p370 

    Evaluates Polaroid's Captiva camera. Physical description; Price; Picture quality; Comparison with a Polaroid Spectra.

  • Polaroid's Portable PoGo Offers Instant Prints. Perenson, Melissa J. // PCWorld;Sep2008, Vol. 26 Issue 9, p68 

    The article evaluates the Portable PoGo camera from Polaroid.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics