TITLE

Tropicana Pure Premium

AUTHOR(S)
Freeman, Laurie
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the success of Tropicana Pure Premium orange juice as a result of Tropicana's advertising. Marketing by Roger Berdusco; Tropicana as the third largest selling brand in the grocery business; Development of the company's advertising campaign.
ACCESSION #
3250187

 

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