TITLE

Squeezed Nectars

AUTHOR(S)
Webster, Nancy Coltun
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the success of Nantucket Nectars beverages. Creation of the marketing department by Chris Testa; Advertising campaigns used for the Nantucket Squeezed Nectars product; Use of samples to attract customers; Growth of the company.
ACCESSION #
3250186

 

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