TITLE

Hyundai

AUTHOR(S)
Halliday, Jean
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaigns used by Hyundai Motor America. Lack of popularity of the company, due to a history of poor quality; Repricing of cars released by Hyundai; Release of a sports utility vehicle by Hyundai; Offer of a warranty to instill trust in the company; Work of Dave Weber in the company's advertising.
ACCESSION #
3250041

 

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