TITLE

Prilosec

AUTHOR(S)
Goetzl, David
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the success of heartburn pills, Prilosec. Realization by the company that the purple color of its heartburn pills was an advertising asset; Projected effect of the impending expiration of Prilosec's patent; Prilosec as a product of AstraZeneca; Work of Marianne Jackson with the marketing of the product.
ACCESSION #
3249939

 

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