Goetzl, David
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps4
Trade Publication
Reports on the success of heartburn pills, Prilosec. Realization by the company that the purple color of its heartburn pills was an advertising asset; Projected effect of the impending expiration of Prilosec's patent; Prilosec as a product of AstraZeneca; Work of Marianne Jackson with the marketing of the product.


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