'Cows on Parade'

Freeman, Laurie
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps3
Trade Publication
Reports on the success of the 'Cows on Parade in Chicago' public art display. Success of the display in Zurich, Switzerland; Idea of Peter Hanig to try the art project in Chicago; Sponsorship of individual decorated cow models by companies in Chicago; Importance of cows to the city of Chicago; Money raised by the auctioning of the cows.


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