TITLE

Agencies must evolve amid tech 'revolution'

AUTHOR(S)
Rosenshine, Allen
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Suggests the need for advertising agencies to evolve to accommodate new technologies. Premature predictions that television advertising would become obsolete; Amount of money spent on television advertising; Opinion that developments in communications media do not change human nature; Comparison of the effect of technology on advertising to Darwinian evolutionism and Bolshevism.
ACCESSION #
3249912

 

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