TITLE

Miller needs to fix ad brew

PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the effect of management changes at Miller Brewing Co. on the company. Indecision of the company in choosing advertising campaigns and agencies; Effects of the indecision on the company's budget; Opinion that good advertising could solve the company's financial problems.
ACCESSION #
3249901

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics