TITLE

Supplements target readers outside cities

AUTHOR(S)
Fine, Jon
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the publication of two newspaper magazine supplements, 'Cachet,' and 'American Profile.' Focus of the magazines on suburban life; Importance of advertising in rural communities; Efforts of 'American Profile chief executive officer Dan Hammond to advertise to small communities; Cost of advertising in 'American Profile'; Success of the magazines.
ACCESSION #
3249900

 

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