TITLE

New Toyotas get 15 seconds of fame

AUTHOR(S)
Halliday, Jean
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses Toyota Motor Sales USA and its use of 15-second television advertising spots to promote two cars in the United States. Focus of the ads on Toyota Division's electric/gas engine car, the Prius, and the Celica coupe; Ad agency Saatchi & Saatchi's handling of the account; Advantages of short ads; Details of the spots and where they will appear on network and cable television.
ACCESSION #
3249893

 

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