Bestfoods packs $20 mil behind Nutrablend launch

Thompson, Stephanie
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, p30
Trade Publication
Reports that Bestfoods plans to spend $20 million marketing its NutraBlend brand soy beverage, signaling that the soy beverage category has become mainstream. 1999 sales increases in grocery stores of soy products, and the continued rise as of April 2000; Reasons for the sales increase; How Bestfoods will market NutraBlend with Internet and print advertising, event marketing, and retail promotions.


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