TITLE

New Verizon plans print to usher in merged unit

AUTHOR(S)
Elkin, Tobi
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Bell Atlantic Corp. and GTE Corp. will begin touting their Verizon brand in print ads on June 30, 2000 when the merger of the two companies is closed. Projected shares of Verizon Wireless in the United States wireless market; Details of the print ads, which will appear in major US newspapers; Effect of the merger on the ad agencies of record for Bell Atlantic and GTE.
ACCESSION #
3249885

 

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