H&R Block taps CME for direct, promotion, general ad work

Cardona, Mercedes M.; Chura., Hillary
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, p24
Trade Publication
Reports that H&R Block chose the agency Campbell Mithun Esty to handle the general advertising, direct marketing, and consumer promotions portion of its global account. Goal of H&R Block to promote itself as a year-round financial services company and expand to overseas markets; H&R Block's repositioning strategy; Reaction of financial analysts to Block's move into year round financial services.


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