TITLE

Campbell Mithun revamps agency in bid to diversify

AUTHOR(S)
Chura, Hillary
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that United States advertising agency Campbell Mithun Esty (CME) is reorganizing as it seeks to diversify into technology and health as well as non-traditional areas. Its division of responsibilities into three areas; Accounts held by the agency; How the company will restructure, and changes in the corporate hierarchy; Intention of the reorganization to improve CME's direct and interactive marketing divisions and well as public relations and graphic design capabilities.
ACCESSION #
3249880

 

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