TITLE

Pioneer targets males in print pitch

AUTHOR(S)
Elkin, Tobi
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Pioneer Electronics will launch a print advertising campaign in the United States which targets males, and their passion for car and home electronics. How advertisement agency BBDO conducted focus groups in the US to update the Pioneer brand; Marketing strategy of the company; Slogan of the advertisements, and other details of the campaign.
ACCESSION #
3249877

 

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