TITLE

Researchers attract untraditional buyers

AUTHOR(S)
Neff, Jack
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the market research business is attracting marketing companies, advertising agencies, and other marketers due to the growing demand for online research to speed consumer testing and product development. Details of purchases of marketing companies by those outside the business; The value of Internet research in determining the wants and needs of consumers; Strong growth rate of market research in 1998.
ACCESSION #
3249875

 

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