TITLE

RJR spins Turkish Gold from Camel line

AUTHOR(S)
Beardi, Cara
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that R.J. Reynolds Tobacco Co. has launched a brand called Turkish Gold, an offshoot of its oldest line, Camel. How the United States advertising campaign focuses on the tobacco blend in the cigarettes; R.J. Reynolds' intent to increase sales of its three premium brands; Details of its Winston brand campaign; Reported success of Turkish Gold as of early summer, 2000.
ACCESSION #
3249850

 

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