TITLE

Lexus looks younger with IS 300

AUTHOR(S)
Halliday, Jean
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how Lexus is targeting younger buyers with the release of its IS 300 compact sports sedan. Hopes of the company to compete with BMW of North America and Audi of America; Why luxury brands are targeting younger buyers; Details of the advertising campaign, which entails television, print, and billboard ads; Projected sales of Lexus automobiles in 2000.
ACCESSION #
3249848

 

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