TITLE

Underdog vs. Chihuahua in Mexican chain battle

AUTHOR(S)
MacArthur, Kate
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses a television advertising campaign of Del Taco which was launched to compete against Taco Bell Corp. Details of the campaign in which a product developer pickets Taco Bell's headquarters; Marketing strategy of the company, and how it hopes to focus on the differences between itself and Taco Bell; Size difference between the two Mexican fast food restaurants.
ACCESSION #
3249844

 

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