TITLE

Cosmair becomes L'Oreal USA

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Cosmair is changing its name to L'Oreal USA as of June 26, 2000. Launch of a corporate Web site to promote the company and its brands; Reasons for the name change and how it will help the company to recruit employees in the United States; Importance of Web sites in enhancing brand imaging and merchandising efforts; Efforts of other beauty companies to advertise on the Internet.
ACCESSION #
3249841

 

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