Napster explores adding advertising to site

Friedman, Wayne
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, p4
Trade Publication
Reports on the possibility that Internet music service Napster may sell advertising on its Web site. Reports of discussions between Napster and advertising sales companies including Massive Media Group; Limitations placed on advertising by Napster's Web site; Legal troubles Napster faces from record labels for violation of copyright infringement laws; Other deals Napster is making.


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